The Ikon Pass and Alta. A Message From Our GM, Mike Maughan.
When we were presented with the opportunity to become a partner in the Ikon Pass, we intentionally crafted our involvement to preserve the quality of the ski experience at Alta. We recognized that if the current ski areas in the Ikon Pass program in Utah (Alta, Snowbird & Deer Valley) were included on an unlimited basis, we would have more days when the demand would be greater than the available terrain, which would derogate the Alta experience. Consequently, we worked with Snowbird to craft our involvement in the Ikon product to preserve the quality of the ski experience at Alta by limiting visitation by Ikon pass holders to 7 or 5 days in Little Cottonwood Canyon.
With over half of our skier visits currently coming from out of state, we determined that involvement as a partner in the Ikon Pass was important for us to generate sufficient revenues to remain competitive and sustainable in the ski industry.
The Ikon Pass is not intended to be a replacement for Alta season pass products. Alta’s 2018-2019 season pass products will remain very similar to what we offered this season and will provide Alta season pass holders with unlimited skiing on the “Greatest Snow on Earth”, the Wasatch Benefit and the 50% discount on lift tickets at Mountain Collective destinations.
We are pleased to be included in a pass that provides access to the most iconic mountains in North America. We will monitor the impact of our involvement in the Ikon Pass program and make changes if we see significant negative impact on the Alta ski experience.
Thank you for being Alta supporters.